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Frequently Asked Questions

Q I have more than one dealership that I would like to register. Must I register all dealerships separately?b
Q After I register my dealership to participate, what happens next and when?
Q Our dealership employs seasonal, temporary, per diem and independent contractor employees. Should they be included in the survey?v
Q Is there a fee to participate?
Q Should the survey fees be submitted with our registration?
Q Do surveys go to everyone?
Q We have more than 250 employees to be surveyed. Who decides which employees will receive the surveys and how they are distributed? Do we have to give you a list of who is being surveyed?
Q Are managers included in the Employee Engagement & Satisfaction Survey?
Q How long will it take to complete the Employee Engagement & Satisfaction Survey?
Q How long will it take to complete the Employer Benefits and Policies Questionnaire (EQ)? Will it require a lot of research?
Q How does the paper survey process work?
Q What does the employee do with the paper survey once it is completed? Will the return envelopes be postage-paid?
Q What if not all of the employees complete and return the surveys? Is there a minimum response rate?
Q How does the online survey process work?
Q Not all of our employees have email addresses. Can we still utilize the online survey?
Q I am concerned about the confidentiality of the survey responses.
Q Can the job role and department demographics on the employee survey be customized to more closely align with our organization?

Q Can I see samples of both the employer questionnaire and the employee survey?

Q Can I combine both the online and paper survey options?
Q What information is included in the Employee Feedback Report and when will we receive it? What is the benefit of purchasing this report?
Q What is the benchmarking?
Q How do I order my dealership's Employee Feedback Report?
Q When will we find out if our dealership made the list and where we rank?
Q A portion of our employees do not speak English. Do you offer employee surveys in alternate languages?
Q How much is the fee to translate the employee survey into another language?
Q How will my dealership be notified throughout the survey process? Will I receive regular updates?

Q Who can I contact with additional questions?

Q Does Best Companies Group have any other programs or conduct any other surveys or services?
 Answers
Q I have more than one dealership that I would like to register. Must I register all dealerships separately?
A   Yes – all dealerships must be registered separately even if your dealership is part of a family or group. Automotive groups must register each dealership separately and each dealership must follow the eligibility guidelines.

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Q After I register my dealership to participate, what happens next and when?
A   Please refer to the Timeline for a detailed list of important dates and deadlines for the program. All registered dealerships will be notified regularly via email of upcoming deadlines.

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Q Our dealership employs seasonal, temporary, per diem and independent contractor employees. Should they be included in the survey?
A   No. Seasonal, temporary, per diem, independent contractors, interns, volunteers or consultants should not be included in the survey process. We only want to survey the permanent full- and part-time employees.

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Q Is there a fee to participate?
  There is a $125 registration fee to participate in the Automotive News: Best Dealerships To Work For program. If your dealership should need paper surveys for your employee base, there is an additional nominal fee to cover printing, shipping and processing, but this additional fee is avoided if your employees will be surveyed via email. Please see the Assessment Process for the paper fees.

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Q Should the survey fees be submitted with our registration?
A   When you register for the program, you will be asked to provide a credit card for payment of the $125 registration fee. If you select the paper survey option for your employees, Best Companies Group will invoice you separately for that fee. All fees are non-refundable.

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Q Do surveys go to everyone?

A   If you have 250 or fewer employees in your dealership, then the answer is Yes! If you employ more than 250 associates throughout the United States and Canada, a random sample of up to 400 employees will be asked to complete the survey. Please see the Assessment Process page for more information. However, we can survey all employees for an additional cost. Please contact Lauren Kissinger at for pricing information.

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Q We have more than 250 employees to be surveyed. Who decides which employees will receive the surveys and how they are distributed? Do we have to give you a list of who is being surveyed?
  The random selection will be conducted by Best Companies Group for the online survey process.  Dealerships choosing the online survey process will be asked to upload a list of all employee email addresses into an online portal.  Best Companies Group will then randomly select the appropriate amount of employees (based on dealership size) to receive the survey.  Dealerships will be asked to upload the employee email addresses via an online upload portal sent shortly after registration has closed.  Dealerships choosing the paper survey process will be required to tell Best Companies Group how they conducted the random selection of their employee population. Please see the Timeline for dates surrounding the portal.

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Q Are managers included in the Employee Engagement & Satisfaction Survey?

A   Yes. All employees will be asked to complete a survey unless the dealership has more than 250 employees. At dealerships employing over 250 associates, a random sample will be chosen from all eligible full- and part-time permanent employees, including managers.

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Q How long will it take to complete the Employee Engagement & Satisfaction Survey?

A   It should only take about 10 to 15 minutes for each associate to complete the Employee Engagement & Satisfaction Survey.

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Q How long will it take to complete the Employer Benefits and Policies Questionnaire (EQ)? Will it require a lot of research?

A   The Employer Benefits and Policies Questionnaire (EQ) may take several hours to complete, depending upon how easy it is to retrieve your dealership's information regarding policies, practices and demographics. Some research may be necessary. The EQ is completed and submitted online.  A list of questions can be found on the Survey & Report Samples page.  You may begin gathering the information requested on the EQ prior to the survey start date.  That way when the actual invitation is sent, you can simply enter the requested information online.

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Q How does the paper survey process work?

  Best Companies Group will send your dealership a box of paper surveys and postage-paid return envelopes* that must be distributed to employees. Employees complete the survey, place it in the envelope, seal it and then drop the completed surveys in the U.S. mail.  Completed surveys are mailed back to our processing facility by each employee.

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Q What does the employee do with the paper survey once it's completed? Will the return envelopes be postage-paid?

  The employee will put their completed survey in a postage-paid return envelope (provided)*, seal it and place the envelope in the U.S. postal mail back to our processing facility.

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Q What if not all of the employees complete and return the surveys? Is there a minimum response rate?

A   We are looking for a response rate of approximately 65% or greater. Therefore, it is not absolutely necessary that all who receive a survey fill it out. While dealerships who have not reached 65% may still be considered, response rates are taken into account during the analysis process. The higher the response rate the more representative it will be of your dealership as a whole and the more valuable your dealership’s data will be at the end of the process.

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Q How does the online survey process work?

A   To conduct the online survey process, dealerships must submit a list of employee email addresses. Employees are then directly sent an individual survey invitation via email containing unique access information from Best Companies Group. The invitation directs employees to a unique web page where they can submit their confidential responses. We can only send email invitations to dealership email accounts.

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Q Not all of our employees have email addresses. Can we still utilize the online survey?

 Yes! You can still use the online survey provided that at least 70% of your employees have a dealership email. If you have some employees without email addresses, they will still be included in the survey. We can provide access codes for those employees, if they represent 30% or less of your employee population. Click to learn more about Access Codes.

In order to maintain the integrity of the survey process, if fewer than 70% of your employees have a dealership email addresses, you will have to utilize the paper survey process.


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Q I am concerned about the confidentiality of the survey responses.

A   We will make every effort to maintain the anonymity of the employees completing the survey as well as protect the summarized data of all participating dealerships. Please note, that in order to maintain respondent anonymity, we do not report any response data for fewer than five (5) individuals in any one demographic category on the Employee Demographic Report. Please see our Statement of Confidentiality for more information.


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Q Can the job role and department demographics on the employee survey be customized to more closely align with our organization?

A   Yes, for a fee, the job role and department demographic categories can be customized. Please call Best Companies Group at (877) 455-2159 for more information or select the “Customization” option on the registration form and you will be contacted with more information. What's this?

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Q Can I see samples of both the employer questionnaire and the employee survey?

A   Yes, you can see samples on the Assessment Process page or click to view the Survey & Report Samples.

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Q Can I combine both the online and paper survey options?

A   No, we cannot combine both survey methods. Dealerships must choose to use either the online or the paper survey process. Paper-based surveys are available at an additional cost for dealerships who do not have email addresses for at least 70% of their employees.  Please click Assessment Process to view the fee chart.

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Q What information is included in the Employee Feedback Report and when will we receive it? What is the benefit of purchasing this report?

  Purchasing the Employee Feedback Report will allow you to gain valuable insight into what your employees are thinking. The Employee Feedback Report contains large spreadsheets detailing and summarizing your employees' responses (in percentages) to the 78 survey questions as well as the employee comments. It will also include detailed instructions on how to interpret the results. The reports will be sent to each dealership that purchased them shortly after the dealerships are notified whether or not they have made the list. National benchmarking is also included so dealerships can compare themselves to the dealerships that did and did not make the list.  The benchmarking portion will be sent after the rankings are revealed.

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Q What is the benchmarking?

A  The Employee Benchmark Report contains the averages of the employee responses from the list-making and non list-making dealerships. This information will allow your dealership to compare itself to the "Best Dealerships To Work For." The Employer Benchmark Summary offers a sample of dealership averages on standard employee benefits and best practices -- list-making and non list-making dealerships. The benchmarking reports will be sent after the rankings are revealed.

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Q How do I order my dealership’s Employee Feedback Report?

  Once you register for the program, you can click Report Options to view report samples and also to place your order using our online order form. Or, simply email Lauren Kissinger at to place your order with her.

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Q When will we find out if our dealership made the list and where we rank?

A   You will receive a notification letter informing your dealership whether or not you made the list. If you make the list, you will find out where you rank in the special publication. See the Timeline for more details.

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Q A portion of our employees do not speak English. Do you offer employee surveys in alternate languages?

A   We offer employee surveys in a variety of languages. Additional languages are available at $205 per survey translation. If you need alternate language surveys, please select the "Languages" button on the registration form and you will receive additional information.

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Q How much is the fee to translate the employee survey into another language?

A  To translate the employee survey into another language, the fee is $205 per language. Spanish surveys are available in both the online and paper versions of the survey. 

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Q How will my dealership be notified throughout the survey process? Will I receive regular updates?

A   Yes, you will receive periodic updates regarding the survey timeline via email. However, we do recommend that your dealership place the dates that we send to you in your calendars. Best Companies Group primarily works through email. It is important that you read all instructions and details sent to you from Best Companies Group.

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Q Who can I contact with additional questions?

A   Please contact Lauren Kissinger via email at or call her at 717-323-5216.

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Q Does Best Companies Group have any other programs or conduct any other surveys or services?

A   Yes! Best Companies Group is identifying and recognizing great workplaces on national, state, regional and industry stages.  For a complete list of programs or to learn more about our additional services, please visit www.bestcompaniesgroup.com.

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